Belden Adopts Authentic Vision’s Solution

Belden, a leading global provider of complete connection solutions, has partnered with Authentic Vision to protect its products from counterfeiting with Authentic Vision’s patented Holographic Fingerprint™ technology.

Belden faces growing challenges with counterfeit products in the Middle East, particularly in Saudi Arabia. Counterfeits not only undermine customer trust but also pose risks to performance and safety in critical applications. To address this issue, Belden has chosen Authentic Vision’s security solution — a technology that can be easily verified by consumers and distributors, and any interested party.

While Belden previously used offline holograms, the company recognized the need for a more secure and consumer-friendly solution. By integrating Authentic Vision’s secure holographic labels, Belden products can now be instantly authenticated with a simple smartphone scan.

“Counterfeiting is a serious challenge in our industry. Partnering with Authentic Vision allows us to provide customers with the confidence that the Belden products they purchase are genuine. It’s a simple, effective solution that strengthens trust.”

Zaid Amr, Sales Director, Regional partners in MEA

While the initial rollout covers a limited number of SKUs, Belden sees significant potential for expanding the solution across its broader product portfolio. By working with Authentic Vision, Belden is taking a decisive step to safeguard its brand, protect customers, and ensure trust in every cable it delivers.