Danfoss Power Solutions Joins Hands with Authentic Vision to Combat Counterfeits and Gray Market Products to Ensure Customers Receive Genuine, High-Quality Danfoss Products
Anti-counterfeiting and authentication solution from Authentic Vision provides industrial equipment manufacturer tools to mitigate threats from counterfeit and gray-market products.
Salzburg, Austria. August 23, 2019: Authentic Vision announced today that is has entered into an agreement with Danfoss Power Solutions enabling the company to utilize its anti-counterfeiting and authentication solution to combat the growing threat of counterfeit products and assure customers they are purchasing genuine Danfoss service parts, kits, and components.
Authentic Vision’s unique Holographic Fingerprint™ technology, “CheckIfReal” mobile app (which provides real-time verification of authenticity), and real-time analytics platform all mitigate threats from industrial counterfeiting and grey market products. These technologies protect companies’ investments in product innovation and brand reputation, help to mitigate problems caused by counterfeit products, and provide end-users with assurances of product authenticity.
“Much of the attention on counterfeiting focuses on the consumer markets, yet studies by the Organization for Economic Co-operation and Development and others have identified counterfeiting across several industrial sectors to be a major concern for countries and companies. Our own experience in the business-to-business and industrial sectors suggest these companies are increasingly concerned about counterfeit products. We’re honored to be selected to help Danfoss protect their brand, high-quality products and customers,” said Thomas Weiss, CEO and Founder, Authentic Vision.
In the industrial markets, counterfeits can also create other problems, including increased emergency calls due to unexpected service failures, safety concerns, and shortened service life for equipment and components. These leave service technicians scrambling to keep up with unexpected maintenance and repairs and leave customers with the impression that service technicians are unresponsive and reactive.
“The challenge, particularly in markets for mobile hydraulics, is that customers may not even be aware they have procured counterfeit products or components which can lead to increased long-term repair and maintenance costs. Equipment failures in large counterfeit components can increase the risks of equipment damage and injury to persons. We’re excited to bring Authentic Vision’s technology and innovation to our market.” noted Rachel Martin, Parts & Service Market Communications Manager, Danfoss Power Solutions.
- OECD/EUPO (2016), Trade in Counterfeit and Pirated Goods: Mapping the Economic Impact OECD Publishing, p. 52. Paris. http://dx.doi.org/10.1787/9789264252653-en
About Authentic Vision
Authentic Vision provides anti-counterfeiting and authentication technologies designed to protect your organization`s investments in product innovation, brand value and reputation while creating new opportunities to increase trust and engagement with consumers. The company`s unique Holographic Fingerprint™ tag, mobile authentication app and real-time analytics capabilities protect physical assets from counterfeiting and alert brand and product owners to potential fraudulent activity. Their anti-counterfeiting and authentication technologies help to minimize lost revenues and mitigate liability due to counterfeits and create new opportunities to engage with consumers through loyalty programs, incentives and future experiences that bridge the physical and digital. Visit AuthenticVision.com to learn more about their solutions, view case studies, download their consumer app or read the latest insights on how anti-counterfeiting and authentication technologies can help your organization.
About Danfoss Power Solutions GmbH & Co. OHG
Danfoss engineers technologies that enable the world of tomorrow to do more with less. We meet the growing need for infrastructure, food supply, energy efficiency and climate-friendly solutions. Our products and services are used in areas such as refrigeration, air conditioning, heating, motor control and mobile machinery. We are also active in the field of renewable energy as well as district heating infrastructure for cities and urban communities. Our innovative engineering dates back to 1933, and today Danfoss is a world leader, employing 27,000 employees and serving customers in more than 100 countries. Danfoss is still privately held by the founding family. Read more about us at www.danfoss.com.
Gernot Kalchgruber, Authentic Vision