Berlin, Germany and Salzburg, Austria – botspot AG, one of the world’s leading developers and manufacturers of multi-sensor 3D scanning systems, and Authentic Vision, the global leader in mobile authentication solutions, have announced a partnership to bring physical products to Web3. This collaboration will harness botspot’s cutting-edge 3D scanning systems to generate digital twins of tangible products, which can then be effortlessly incorporated into games, NFTs, and the Metaverse through Authentic Vision’s innovative Meta Anchor™ technology.
As the market for digital goods continues to expand rapidly, consumers are eager for new kinds of immersive experiences that blur the lines between the digital and the real world. botspot’s state-of-the-art technology enables scanning any object to create a highly accurate digital 3D model that mirrors the original down to the minutest detail. The Meta Anchor™ technology links these digital assets to the unique, tamper-proof identities of individual physical products. This method of bundling a physical item with a wide range of virtual assets creates unique customer experiences that attract the younger generation, boost digital engagement, enable direct-to-customer communication, and potentially increase revenue per unit.
Emerging opportunities from this groundbreaking partnership encompass transforming mass-produced products into one-of-a-kind collectibles and, giving products with a captivating history that chronicles their journey through the world and their previous owners. By coexisting in both the physical and digital domains, these products can grant access to exclusive digital services and enable the popular use of tangible objects as digital items in games or the Metaverse.
“We are excited to integrate our Meta Anchor™ technology with botspot’s extraordinary 3D scanning capabilities,” said Thomas Weiss, CEO of Authentic Vision. “This alliance empowers us to deliver a comprehensive solution for the frictionless integration of physical products into games, NFTs, and the Metaverse.”
botspot AG has become a leader in 3D scanning systems, providing custom solutions for numerous applications in the fields of E-Commerce, Health Care, Industrial Applications, and VR/AR/MR. The company’s multispectral photogrammetry scanning solutions are used in a wide range of industries. “By creating digital twins of physical products, we are able to seamlessly integrate those products into Web3,” said Sascha Rybarczyk, CEO of botspot AG. “The partnership with Authentic Vision is an important milestone for us, as we pioneer in the field of Web3 and the Metaverse. We are excited about the opportunities this partnership will enable for our customers.”
About Authentic Vision:
Authentic Vision provides mobile authentication solutions designed to protect your organization’s investments in product innovation, brand value, and reputation while creating new opportunities to increase trust and engagement with consumers. The company’s vision is “To be the secure bridge connecting the digital and physical world”. Authentic Vision’s patented Meta Anchor™-technology, which consists of the Holographic Fingerprint label, mobile authentication app, and real-time analytics capabilities protect physical assets from counterfeiting and creates opportunities for brands to securely connect their digital assets to digital value in Web3 applications. The technology enables a wide range of use cases to engage with consumers through loyalty programs, incentives and future experiences. Authentic Vision’s customers include leading brands such as HDMI, Commscope, Nexans, Unicredit Bank Austria, Svendborg Brakes, Elsewedy Electric, Kanthal, ATQ and Danfoss.