HDMI, Product Authentication

HDMI, LLC Selects Authentic Vision as Global Solution Provider

HDMI, LLC Selects Authentic Vision as Global Solution Provider for Consumer Engagement, Including Product Authentication and License Compliance




Kim Rose

ShapeTechnology for HDMI Licensing


Krose @shapetechmarketing .com



Authentic Vision                                                                                                                             

Ivar van Dijk


HDMI, LLC Selects Authentic Vision as Global Solution Provider for Consumer Engagement,

Including Product Authentication and License Compliance

Salzburg, Austria and Sunnyvale, California (October 5, 2015) – HDMI Licensing, LLC, has selected Authentic Vision as a global solution partner for its Premium HDMI Cable Certification Program, announced today. HDMI® connectivity is included in over 4 billion consumer electronics devices and includes more than 1600 Adopters worldwide.

The Premium HDMI Cable Certification Program encompasses additional and enhanced HDMI cable testing as well as a comprehensive anti-counterfeiting label system. For the anti-counterfeiting program, HDMI Licensing, LLC required a comprehensive global solution, which benefits the entire HDMI ecosystem—HDMI Adopters, retailers, and consumers. Adding Authentic Vision’s highly secure and easy to implement solution to Premium High Speed HDMI Cables and Premium High Speed HDMI Cables with Ethernet not only enables consumers to authenticate their purchase but also gives HDMI Adopters the opportunity to engage and communicate directly with their customers via a mobile app-based authentication process. 

Authentic Vision’s solution is based on a highly secure, un-reproducible label combining randomized holograms with encrypted QR codes, which can easily be read with a smart phone app.

“By taking an end-to-end view, we were able to find a robust quality assurance and anti-counterfeit customer solution that gives consumers peace of mind and helps our Adopters differentiate their products in the marketplace,” said Mark Bhide, director of compliance, HDMI Licensing, LLC.

“This Premium High Speed HDMI Cable program was designed to provide consumers with the added assurance that they can fully enjoy the complete 4K/UltraHD experience when viewing 4K content,” said Rob Tobias, President, HDMI Licensing, LLC.

“We are excited about this opportunity with HDMI Licensing, LLC and their 1600+ global adopters in supporting this de facto connectivity standard. Our unique and patented technology allows us to offer a highly secure authentication and consumer engagement solution. The combination of an irreproducible label and a smartphone app provides an easy to use solution for the consumer,” said Chris Reiser, CEO Authentic Vision.

About HDMI Licensing, LLC

HDMI Licensing, LLC is the agent that licenses the HDMI Specification. The HDMI Specification combines uncompressed high-definition video, multi-channel audio, and data in a single digital interface to provide crystal-clear digital quality over a single cable. HDMI Licensing, LLC provides marketing, promotional, licensing and administrative services, as well as education on the benefits of the HDMI Specification to adopters, retailers, and consumers. The HDMI Founders are Hitachi Maxell, Ltd; Koninklijke Philips Electronics N.V.; Lattice Semiconductor; Panasonic Corporation; Sony Corporation; Technicolor S.A. and Toshiba Corporation. HDMI Licensing, LLC is a wholly owned subsidiary of Lattice Semiconductor. The terms HDMI, HDMI High-Definition Multimedia Interface, Premium HDMI Cable Certification Program, Premium High Speed HDMI Cable, Premium High Speed HDMI Cable with Ethernet, the Premium HDMI Cable label, Premium HDMI Cable Logo, and the HDMI Logo are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and other countries.

For more information on HDMI Licensing, LLC, please visit www.hdmi.org.


About Authentic Vision GmbH

Authentic Vision was founded in 2012 as an official spin-off from the University of Applied Sciences Salzburg. The company offers a secure, simple and smart mobile authentication solution and is best known for providing highly secure and innovative ways for brands to engage with their customers, including brand protection. The solution is based on irreproducible tags, a smartphone app and a business intelligence portal. Authentic Vision holds several patents and is cooperating closely with universities and the world’s leading security printing companies to stay abreast of the latest developments in the field of consumer engagement.

For more information on Authentic Vision GmbH, please visit www.authenticvision.com.