Salzburg, Austria – February 6th, 2023 – Authentic Vision GmbH, the leading provider of mobile authentication solutions, announced today that it has closed a €5.55 Million Series C funding round, to drive and accelerate business growth. Key investors include existing investors such as Custos Privatstiftung (Austria) and Dolby Family Ventures (USA); and new investors such as Joint Effects LLC (USA) and key high-net-worth business angels, managed by Smart Family Office (Austria).
Despite the challenging macroeconomic environment, Authentic Vision has gained solid traction in key markets such as Fintech, Wire & Cable and new use cases in Web3. In 2022, Authentic Vision achieved important milestones such as broad deployment of its solution by leading banks such as UniCredit Bank Austria, adoption by another leading bank in the Middle East and adoption and deployment by Nexans, a global cable manufacturer.
“We are thrilled and honored to see the interest in this capital round and participation of high-profile existing and new investors. It is a testament to the confidence that investors have in Authentic Vision’s technology and incredible business growth potential, Authentic Vision’s technology has been integrated into bank cards by leading banks such as UniCredit Bank Austria. Beyond that several brands in the collectibles space are relying on our technology to add digital value which is associated with their physical products”, said Thomas Weiss, Founder & CEO of Authentic Vision.
Authentic Vision’s Meta Anchor® technology has been broadly deployed in the Brand Protection market and is seeing growing demand in specific verticals and new digital use cases like Web3 and Phygitals. The Meta Anchor enables brands to securely connect physical products with digital products and offerings, overcoming the limitations of unsecure QR codes and prohibitive costs of NFC chips. This secure and non-transferable link to digital assets or services, unlocks additional value for customers, by creating new opportunities to upsell digital products and for engaging consumers with digital experiences. The Meta Anchor utilizes a Holographic Fingerprint that can be produced only once and is therefore unique and copy-proof; applied as a label, it can be scanned by any smartphone.
Authentic Vision’s mobile authentication solution offers secure and instant authentication technology that prevents counterfeiting, ensures license compliance and prevents fraud and phishing attempts in financial transactions. The company has a proven track record in the brand protection space, with global clients in wine & spirits, pharmaceuticals, automotive parts, brand licensing, network infrastructure, cable & connectivity, agrochemicals, and industrial parts. The Meta Anchor technology now lends itself to a variety of new use cases – from secure mobile banking to Web3 enabled Phygitals, where a luxury item or collectible item can be securely paired to its digital twin. The continued support of investors provides the necessary thrust to accelerate business growth in existing markets and new use cases.
About Authentic Vision:
Authentic Vision provides mobile authentication solutions designed to protect your organization’s investments in product innovation, brand value, and reputation while creating new opportunities to increase trust and engagement with consumers. The company’s vision is “To be the secure bridge connecting the digital and physical world”. Authentic Vision’s patented Meta Anchor™-technology, which consists of the Holographic Fingerprint label, mobile authentication app, and real-time analytics capabilities protect physical assets from counterfeiting and creates opportunities for brands to securely connect their digital assets to digital value in Web3 applications. The technology enables a wide range of use cases to engage with consumers through loyalty programs, incentives and future experiences. Authentic Vision’s customers include leading brands such as HDMI, Commscope, Nexans, Unicredit Bank Austria, Svendborg Brakes, Elsewedy Electric, Kanthal, ATQ and Danfoss.