Tran Phu Partners with Authentic Vision to Strengthen Product Authentication
Tran Phu Electric Mechanical JSC, one of Vietnam’s leading cable manufacturers, has decided to implement Authentic Vision’s secure labeling technology to provide customers with a reliable way to authenticate genuine Tran Phu building wires.
In a market where imitation and misuse of established brand identities are increasingly common, Tran Phu’s new label acts as a guarantee of product authenticity and quality — helping end-customers identify original products and reinforcing brand trust across Vietnam.
Meeting High Standards with a Durable, Secure Label
Tran Phu initiated a comprehensive review of authentication technologies and selected Authentic Vision based on key requirements: security, ease of use, system integration, and resistance to harsh environmental conditions during transport and storage.
Our label solution met all physical durability expectations and introduces a 3-dimensional holographic security elementthat can be scanned using any smartphone. Authentication is performed instantly via the Authentic Vision app — no codes or scratch panels required.
“In a market where counterfeit products often fall short of essential safety, quality, and durability, Tran Phu – TRAFUCO continues to uphold the rigorous standards we’ve maintained since 1966. AuthenticVision’s anti-counterfeit label solution gives customers and homeowners more initiative to feel confident that they are choosing the original—trusted wiring that’s made to last, embedded safely within the walls of their family home or project for generations to come.”
NGUYEN THI KIM DUNG, CEO of Tran Phu Electric Mechanical JSC
Upgrading from Legacy Solutions
The new system replaces traditional scratch-off labels with Authentic Vision’s non-replicable hologram technology. Unlike the previous solution, this advanced security feature offers enhanced protection and eliminates the need for multi-step verification processes. The transition marks a significant upgrade, delivering a more secure and seamless experience for Tran Phu’s customers.
The collaboration is currently in its first phase, with a broad rollout planned through Q4 2025 and the potential for further expansion in 2026.
About Tran Phu
Tran Phu electromechanical (Tran Phu) is the leading Vietnamese enterprise specializing in the production of high-quality electric wires and cables. Established in 1966, Tran Phu is the oldest wire and cable brand in Vietnam’s cable manufacturing industry. We operate with advanced European technologies, including Rosendahl extrusion lines (Austria) and Niehoff wire drawing machines (Germany). Our products are manufactured exclusively from LME Grade A copper, sourced from renowned international suppliers such as Sumitomo (Japan), Taihan (South Korea), and Metrod (Malaysia). Quality and durability have always been the guiding principles of our business, present in every meter of wire we produce and every relationship we nurture. We believe these values form the solid foundation upon which our company stands today, a legacy built across generations.
About Authentic Vision
Headquartered in Salzburg and active in over 50 countries, Authentic Vision has more than a decade of cross-industry expertise. We help global brands to combat counterfeiting, fraud, and gray market activities while fostering exceptional customer experiences. Drawing on our academic roots, we provide guidance through the multitude of available technologies to ensure our clients find the best solutions for their needs.
For additional information about this partnership, please contact:
marketing@authenticvision.com