Measurable impact for Dana Victor Reinz
Authentic Vision’s patented Holographic Fingerprint™ technology is helping Dana Incorporated, a global leader in the automotive aftermarket, protect its customers and strengthen trust worldwide.
Fighting Counterfeits with Technology
Counterfeiting poses one of the biggest threats to the aftermarket industry, eroding brand credibility and customer confidence. To meet this challenge, Dana introduced the Dana Secure Label, powered by Authentic Vision.
Each product receives a unique Holographic Fingerprint™ that cannot be copied. With a simple scan using the Dana Secure App on any smartphone, customers can instantly confirm authenticity and be assured they are holding a genuine Victor Reinz® product.
Restoring Confidence and Building Value
With Dana Secure, customers gain more than peace of mind. The app also provides direct access to product information, installation guidance, and technical support — creating stronger connections and added value with every scan.
“Our app has been a game changer for us. It has given our customers peace of mind and built lasting relationships that will support our continued growth.”
Jan von Ungern-Sternberg, Sales Director Aftermarket EMEA, Dana
Looking Ahead
Dana is rolling out the Dana Secure Label across its entire Victor Reinz® product range, with SPICER and GLASER soon to follow. This initiative not only protects products from counterfeiting but also strengthens customer trust and safeguards the business of Dana’s partners worldwide.
By combining Dana’s global scale with Authentic Vision’s advanced security technology, Dana Secure delivers a clear message to the market: protecting products, defending brands, and ensuring customers can trust every purchase.
About Dana Incorporated
Dana is a leader in the design and manufacture of highly efficient propulsion and energy-management solutions that power vehicles and machines in all mobility markets across the globe. Based in Maumee, Ohio, USA, the company reported sales of $10.3 billion in 2024 with 39,000 people in 30 countries across six continents. The company is driven by a high-performance culture that focuses on valuing others, inspiring innovation, growing responsibly, and winning together, earning it global recognition as a top employer.
Learn more at dana.com.
About Authentic Vision
Headquartered in Salzburg, Authentic Vision has rapidly emerged as a well trusted partner in Secure Product Digitalization, establishing a significant presence worldwide. The company initially focused on brand protection and swiftly expanded its expertise to serve fields with demanding security standards like the banking industry. Today, Authentic Vision’s impact is global, with its technologies being utilized daily in over 50 countries.
For additional information about this partnership, please contact:
marketing@authenticvision.com