Frequently Asked Questions
Technology and Solution
The key differentiators in Authentic Vision’s technology are our unique Holographic Fingerprint security label, the random serialization of the data matrix (2D) code, our computer vision, and the use of server-side analytics providing ultimate protection.
Each Authentic Vision Holographic Fingerprint is unique. The creation of the label relies on stochastic, systemic randomness occurring in the production process.
The key differentiating factors with Authentic Vision’s solution are: High Security, Ease of Use, Instant Results and Actionable Data.
High Security
Physical randomness in production creates a unique Holographic Fingerprint™ that can only be produced once.
Ease of Use
Authentication with any type of smartphone, no further training or specialized equipment required.
Instant Results
Solution instantly provides clear, positive/negative verification results.
Actionable Data
Precise geo-location of fake attempts provides actionable data.
Our Holographic Fingerprint label cannot be copied or replicated. Other competing solutions can be copied or counterfeited and are costly or complex to implement. Authentic Vision’s solution is secure, simple and smart.
We are a security solution provider. To ensure the highest security, the entire, end-to-end, solution, including the security labels, the mobile App, the mobile SDK, and the web portal, are all provided from a single source i.e., Authentic Vision.
Our Holographic Fingerprint is unique and even we cannot replicate it. Any potential security attacks would not be scalable because Authentic Vision has security measures in place to identify and mitigate or prevent such counterfeiting attempts.
Our solution offering consists of security labels, mobile App and access to our web portal. The exact costs are dependent on the volume of security labels, the type of mobile App (customer branded or SDK) and the software capabilities being used on the web portal.
Scanning
Each Authentic Vision security label consists of the Holographic Fingerprint, a label ID, and a 2D code printed on the label. The first step of the authentication verifies the label ID and activation status via the 2D code. Once activation is verified, the authentication process starts using our computer vision technology, which compares and authenticates the Holographic Fingerprint™ and all its attributes.
Yes, the CheckIfReal App works on any smartphone using iOS or Android.
Our label is clearly visible and encourages customers to verify the authenticity of products instantly with any smartphone and the CheckIfReal App. We do see a high acceptance and good scan rate based on the curiosity of users and the need to verify the authenticity of the products they are purchasing.
The scan rate is very much driven by how well our customers promote the solution and educate their customers.
A typical scan of the Holographic Fingerprint takes between 2-5 seconds, including receiving the scan result on the smartphone.
A download of the freely available CheckIfReal App (or customer App with integrated SDK) is required. If the App is not already installed, when a user scans a label they will be redirected to the App Store to download the App. Upon installation of the App the user is guided smoothly through a simple product authentication process. This is the most secure mobile authentication method. We do not support a web browser or an instant app-based authentication currently, due to the lack of robust security in these methods.
No, by default, the label is not deactivated after scanning the first time, you can scan the label several times (e.g., to track a product in the supply chain). However, should there be a specific need to deactivate the label after a first (or certain number of scans), such functionality can be provided.
Our solution is GDPR compliant. We value privacy rights, and we don’t collect personal data such as names, email addresses or phone numbers during the scan.
Meta Anchor™
A non-fungible token or NFT is a record of ownership. An asset that is fungible is replaceable or interchangeable (such as money or oil), whereas a non-fungible asset is unique (such as the Mona Lisa). A non-fungible token is connected to a specific asset and is stored on a blockchain.
The metaverse is an evolution of the internet, where instead of simply using it, people will be part of it. This is a mixed reality experience with the physical world being covered by a digital layer, offering audio visual and even sensory augmentation via glasses or contact lenses. Everything that happens in the real world will also be reflected in the digital world, but with the addition of useful information and elevated experience wherever you go.
At the simplest level, a blockchain is a chain of blocks that contain information. It is a system that allows digital information to be recorded and distributed but never altered or deleted. It can record transactions and track both tangible assets like a house or cash and intangible assets like cryptocurrency or NFTs.
The term “Phygital” was coined more than a decade ago in the marketing world and is a combination of “physical” and “digital”. Phygital describes the union between the physical and digital worlds, where brands engage with customers in both physical and digital channels. This could be in terms of a service like using a QR code in a restaurant to order and pay. It also includes physical products that have a digital existence, such as NFTs connected to real products.
When a Meta Anchor™ such as Authentic Vision’s Holographic Fingerprint is placed on a product, its unique identifier connects unambiguously to a digital twin and this gives the product what is called a Digital Soul®. The Digital Soul cannot be transferred to another product and contains all the digital information about the product.