Colton Beverage Partners with Authentic Vision to Launch First-of-its-kind Non-Fungible-Token (NFT) Cocktail Club
Published On: November 28th, 2022
Authentic Vision enables this new, state-of-the-art NFT cocktail club to use its pioneering consumer engagement software and secure brand protection protocols to confirm authenticity and support consumer engagement.
EL SEGUNDO, CA — November 28, 2022 — Colton Beverage announced a partnership today with Authentic Vision, a mobile authentication technology company, to launch a first-of-its-kind non-fungible-token (NFT) premium cocktail club, offering members the opportunity to join by buying a Colton-minted NFT to receive monthly new flavor shipments of ready-to-drink (RTD) cocktails. Colton Club is launching with a limited edition offering on November 30 and a live event at Art Basel.
Craft cocktail connoisseurs can soon enjoy fresh, RTD cocktails shipped right to their doorstep through this new, premium cocktail club created by Colton Beverage Company.
Through Authentic Vision’s patented “Connected Packaging” technology — which includes a scannable, tamper-evident vacuum-seal security label and Smart Marketing software platform — club members can confirm the authenticity of the cocktails, learn about the drinks’ ingredients, origins, and more.
“We partnered with the unique software platform available from Authentic Vision® to deliver infallible Colton product identity confirmation on each label seal and provide NFT club member interactions through 1:1 consumer engagement from this unique authentication platform,” said Alvin Widitora, Colton’s Chief Technical Officer.
“Authentic Vision, Inc. is honored to be chosen by Colton Club for its premier handcrafted cocktail offering, delivering rare flavors and tastes to its members while utilizing our pioneering new consumer engagement software and secure brand protection for this one-of-a-kind craft cocktail club,” said Authentic Vision CEO Thomas Weiss.
The new product category from Colton Beverage Company pioneers RTD craft cocktails mixed from Treecraft Distillery’s premium spirits and combined with fresh juices, herbs and spices that appeal to even the most discerning palettes.
These cocktails are made possible by Widitora and his team who leveraged multiple innovations — including the infinitely recyclable steel vacuum-sealed containers developed by Widitora that ensure drink freshness — to bring these novel drinks directly to consumers.
About Colton Club:
Founded in Southern California, the first-of-its-kind Colton Club will revolutionize both the NFT and alcohol space by delivering premium experiences to a highly engaged community. Members will enjoy exclusive access and benefits including a monthly shipment of curated ready-to-enjoy craft cocktails and thoughtfully designed artwork. The mixology and quality of Colton’s cocktails are second to none – featuring 100% fresh juices, house-made syrups, and boutique “grain-to-glass” spirits. The vacuum-sealed capsule provides a full-aperture drinking experience to awaken your senses. Every capsule is made of 100% recyclable steel, a coveted material that is recycled more than alternative packaging in the marketplace. For more information on Colton Club, visit www.coltonclub.io or follow them on Twitter: @thecoltonclub.
About Authentic Vision:
Headquartered in Salzburg, Austria, with a presence around the world, Authentic Vision is the leading provider of Mobile Authentication systems, designed to protect brands, products and consumers. Authentic Vision provides anti-counterfeiting and authentication technologies that protect your organization’s investments in product innovation, brand value, and reputation. Our unique patented Holographic Fingerprint™ security features, Mobile authentication App, and real-time data and analytics are used in many applications including Brand Protection, License Compliance, and Label as a Key. Authentic Vision’s Meta Anchor™ technology enables brands to securely connect their products with the digital world and unlock additional value for their customers. Create new opportunities to increase trust and engagement with consumers by enriching products with digital experiences. Better understand buyer behavior and use real time consumer data to drive targeted contact. Launch your product into the metaverse! Authentic Vision’s mission: The secure bridge connecting the digital and physical world.